A Deloitte Access Economics report found small businesses with a higher level of digital engagement are 50 per cent more likely to grow their revenue.
With customers staying indoors – and presumably online – focusing on digital transformation for small to midsize businesses is more important than ever.
Digital transformation is about taking proactive steps to incorporate new technologies in your business model. While each business has unique needs, there are common things you can do to better use digital technologies:
Develop a website to market your business and generate customer leads
It is critical that your business has an online presence. You need to be where your customers are.
Your website is a powerful marketing tool. A functional, attractive and mobile friendly website can help you gain a competitive advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhancing your professional brand, and improving your customer services.
A functional, attractive and mobile friendly website can give you more credibility, as well as improve visibility on search engines such as Google.
Setup a Google My Business (GMB) Account
GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos and offers; learning where and how people are searching for you, and more.
Having a GMB listing allows your business information to appear before the first search result when potential customers are searching for your products or services within a certain area. When used correctly GMB is a powerful tool for driving customers your way & dominating the first page of a Google Search.
Use digital marketing and social media to promote your business to a wider audience
Marketing your business through digital channels can open new markets outside your physical location, which is essential. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
Digital marketing tools such as social media advertising, video advertising and automated email can reach an enormous audience in a way that is both cost-effective and measurable.
Set up an online store to sell your products and services
eCommerce selling has many advantages for a long-term strategy to help meet customer expectations and improve access to a wider market. eCommerce can take many different formats, it can include your branded website, mobile app, marketplaces like Amazon and eBay, and social media platforms like Facebook Marketplace, Instagram Shoppable Ads, and Pinterest Buyable Pins.
The advantage of online selling is you can sell to your customers anywhere, anytime. It doesn’t matter if they’re sitting at home on the couch or on their lunchbreak at work – they can complete a purchase online.
Automate your business processes to free up your precious time
Automate your time-consuming, repetitive tasks, such as invoicing, payments, automated emails, and reminders. This not only allows you to free up your valuable time and focus on core business activities, it also provides the benefits of productivity, accuracy and consistency, increased accountability and greater customer satisfaction.
Contact alydian to find out how we can help with your digital transformation journey.